Why bison is appearing on more menus and dinner tables than ever before
Bison has long been a staple in American culture—an enduring symbol of America’s history, economy, and ecology. Majestic and powerful, bison were once essential to the Native American tribes for their nutrient-rich protein. However, bison populations—and their role in the American diet—declined significantly with westward expansion.
Thanks to a concerted effort by ranchers, conservationists and politicians to save the species in the early 20th century, bison has made a remarkable resurgence in the United States. And so has their presence on menus and dinner tables. Today, bison is celebrated for its nutritional value, versatility, sustainability and more.
Added nutrients
Health-conscious consumers crave the unique benefits that only bison can provide. High in protein and low in fat, bison is an extremely lean red meat option. It’s packed with more nutrients than other red meats, poultry, and fish. Even better, North American Bison’s cuts are all-natural, without added growth hormones, and our bison are never raised with antibiotics.
Versatility and flavor
More than the health benefits, consumers have grown to love the slightly sweet and incredibly tender bison flavor. While it has a flavor profile similar to other red meat, it has no gaminess or aftertaste. Best of all, bison has the versatility to be served at high-end restaurants as a delicious steak or to fit in on a casual dining menu as a burger or ground beef. At home, it makes the perfect protein for any slow cooker dish.
Evolving dining trends
It’s not just health-conscious consumers who are seeking more protein in their daily diet. Gen-Z and female consumers are leading the demand for more protein-packed meal options. As dining trends evolve to meet this demand, bison is having its moment on menus. In addition to high-protein options, chefs are looking to differentiate their menus with less traditional ingredients.
Increased availability
Because the bison meat demand is growing, so is the availability of the product. In fact, bison production on private ranches—like those who partner with North American Bison—is in its strongest economic condition in more than a decade. Paired with increased distribution channels, bison can now be found more easily than ever.
Responsible Sourcing
Bison, which are naturally free to roam and graze, are generally raised more sustainably than other red meats. Because of these grazing habits, they help to restore prairies, which is the most endangered ecosystem in North America. North American Bison ranchers value the ethical treatment of the animal by raising them humanely in an environment that benefits both land and animal.
